About Us

Where Design, Craftsmanship, and Family Legacy Meet.

 

Good tile doesn’t just transform a space—it tells a story.
Ours began more than forty years ago, rooted in a family business built on integrity, craftsmanship, and the belief that customers should always come first.

A Legacy of Family Craftsmanship

Before Brick City Tile existed as a brand, there was Diesse Inc, founded by the Serra family and grounded in traditional values: work hard, treat people kindly, and always deliver quality.
That legacy grew into Tile Wholesalers of Newark, Tile Market, and eventually, Brick City Tile—our modern, design-driven brand serving homeowners, contractors, designers, and the A&D community nationwide.

For Stacy Serra, this business was the backdrop of childhood.
She learned to walk between pallets, played hide-and-seek in the showroom, and learned early that every box shipped and every customer helped mattered. Filing paperwork at her father’s desk turned into learning the real lessons:
service above all, excellence without compromise, and pride in every order that leaves the warehouse.

Today, Stacy leads Brick City Tile with that same heart—and a modern eye for design.

Curated From Around the World

Brick City Tile is built on a simple belief:
great design should be accessible, beautiful, and built to last.

We carefully curate collections from respected global manufacturers, traveling to discover the best porcelain, ceramic, mosaic, and stone looks the industry has to offer. If it isn’t something we’d put in our own homes—or confidently recommend to a designer—it doesn’t make the cut.

As direct importers, we supply retailers nationwide and support design professionals with the materials they rely on for everything from boutique bathrooms to full-scale commercial projects.

Where Trust Meets Efficiency

Our 45,000-square-foot warehouse in New Jersey is more than a storage facility—it’s the engine behind our customer promise.

• In-stock inventory ready to ship

• Fast order processing

• Careful packaging + damage-conscious logistics

• Reliable communication every step of the way

When customers choose us, they’re not waiting weeks for tile. They’re getting a partner who understands timelines, construction stress, and real-world project needs.

Design Evolves. Our Standards Don’t.

We’ve watched tile trends shift from pre-war classics to mid-century, from farmhouse neutrals to bold contemporary statements. Through all of it, one thing has remained steady:

Our commitment to offering exceptional products without the gimmicks.
Fair pricing. Honest communication. Thoughtful curation. No shortcuts.

Whether you’re a homeowner refreshing a powder room, a designer working on a multi-unit build, or a contractor who needs reliable supply—our goal is the same:

Make your project easier, smoother, and more beautiful.

More Than Tile. A Family Tradition.

At Brick City Tile, we don’t simply sell tile.
We carry forward a family legacy—one built on trust, integrity, and relationships that last as long as the materials we ship.

After more than a century in the making, we’re honored to help shape the next generation of homes, businesses, and beautifully designed spaces.

And we can’t wait to be part of your story.